Täglicher Archiv: sustainability

Fashion Revolution Week

Fashion Revolution Week: Warum wir uns mehr denn je engagieren müssen

English version

Seit jeher wird die Modeindustrie durch billige Arbeitskräfte angetrieben, um mit niedrigen Produktionskosten riesige Gewinne zu erzielen. Viele Modemarken, sowohl Luxus- als auch Fast-Fashion-Marken, sind auf der Massenausbeutung von Bekleidungsherstellern aufgebaut. Deshalb fordert die Fashion Revolution eine faire, sichere, saubere und transparente Modeindustrie. Die Organisation setzt sich für eine globale Modeindustrie ein, die die Umwelt schont und wiederherstellt sowie Menschen über Wachstum und Profit stellt.

Da die Fashion Revolution Week vom 19. bis 25. April stattfindet, möchten wir darüber berichten, was seit der Rana Plaza-Katastrophe und dem anschließenden Covid-19-Ausbruch passiert ist und warum wir uns mehr denn je für die Fashion Revolution Week engagieren müssen, um eine positive Veränderung zu bewirken.

Seit der Rana Plaza-Katastrophe

Nach der Rana-Plaza-Katastrophe im Jahr 2013, bei der mindestens 1.132 Textilarbeiter*innen ums Leben kamen und mehr als 2.500 verletzt wurden, sahen sich Marken plötzlich gezwungen – aus Angst vor Rufschädigung – Entschädigung zu zahlen. Die 30-Millionen-Dollar-Stiftung wurde von verschiedenen Modenunternehmen gezeichnet, um den Familien der Verstorbenen und denjenigen, die katastrophale Verletzungen erlitten hatten, die Last zu erleichtern. Allerdings war der Zugang zu diesen Geldern für viele schwierig. Die meisten Überlebenden der Katastrophe erhielten nichts von den Modeunternehmen oder der Regierung. 

Obwohl Marken nach der Katastrophe begannen, ihre eigenen “Verhaltenskodizes” auf ihrer Website offenzulegen, bedeuten sie meist nichts. Die freiwillige Kontrolle der eigenen Lieferketten durch die Modeunternehmen wird niemals einen sinnvollen Arbeitsrechtsschutz für die Arbeiter bieten. Eine Regelung, die durch durchsetzbare Vereinbarungen zwischen Modeunternehmen und den Gewerkschaften definiert wird, wie z. B. der Bangladesh Accord on Fire and Building Safety, kann positive Veränderungen bringen. 

Im Jahr 2013 hatte das Worker Rights Consortium (WRC) bereits seit Jahren darauf hingearbeitet, Modemarken dazu zu drängen, ihre Herangehensweise an den Brand- und Gebäudeschutz in Bangladesch grundlegend zu ändern, um echte Sicherheitsverbesserungen in den Fabriken zu erreichen. Das WRC überzeugte die Marken erfolgreich davon, den Bangladesh Accord zu unterzeichnen.

Seit 2013 wurden im Rahmen der Vereinbarung mehr als 145.000 Sicherheitsverstöße festgestellt. 93 % der bei den ersten Inspektionen festgestellten Sicherheitsprobleme sind inzwischen behoben. Zweieinhalb Millionen Textilarbeiter arbeiten jetzt in wesentlich sichereren Fabriken. Die Modeindustrie hat die Aufgabe dieses Modell durchsetzbarer Vereinbarungen anzuwenden und die Marken und Einzelhändler dazu verpflichten, den Zulieferern einen fairen Preis zu zahlen, damit es für die Zulieferer möglich ist, menschenwürdige Arbeitsbedingungen und gute Löhne zu erhalten.

Das heißt aber nicht, dass es keine Sweatshops mehr gibt. Es gibt immer noch den Widerstand der Regierung gegen Vereinigungsfreiheit und gewerkschaftliche Organisierung. Sexueller und körperlicher Missbrauch in Fabriken ist nach wie vor weit verbreitet. Arbeiter erhalten immer noch keine Abfindungen, wenn Hersteller in Konkurs gehen.

Das heißt aber nicht, dass es keine Sweatshops mehr gibt. Es gibt immer noch den Widerstand der Regierung gegen Vereinigungsfreiheit und gewerkschaftliche Organisierung. Sexueller und körperlicher Missbrauch in Fabriken ist nach wie vor weit verbreitet. Arbeiter erhalten immer och keine Abfindungen, wenn Hersteller in Konkurs gehen, 

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Covid-19 trifft die Modeindustrie und ihre Lieferkette

Vor über einem Jahr wurde die Welt von der Corona-Pandemie heimgesucht. Wie viele Branchen wurde auch die Modebranche von der Pandemie erschüttert. Während sie eine Reihe von Folgereaktionen innerhalb der globalen Lieferkette der Modeindustrie auslöste, mussten Geschäfte schließen, um die soziale Distanz zu wahren, und die Käufe der Konsumenten gingen stark zurück.

Die Marken reagierten, indem sie Bestellungen bei ihren Lieferanten auf der ganzen Welt aussetzten oder stornierten, und sie weigerten sich, für bereits ausgelieferte, fertiggestellte oder in Produktion befindliche Bestellungen zu zahlen. Einige Marken verlangten von ihren Lieferanten Rabatte oder verzögerten die Zahlungen und beriefen sich auf die “Force Majeure“-Klausel in ihren Verträgen, um die Verantwortung für entstandene finanzielle Verluste abzuwehren. Infolgedessen waren die Lieferanten gezwungen, Preise für Aufträge zu akzeptieren, die unter den Produktionskosten lagen. Mit weltweit unbezahlten Aufträgen im Wert von 16 Milliarden Dollar lassen diese Modeunternehmen die Fabriken und die schwächsten Bevölkerungsgruppen ohne Einkommen zurück. 

Fabrikbesitzer kämpften darum im Geschäft zu bleiben, und mussten Arbeiter entlassen, suspendieren oder ihre Löhne kürzen. Die Arbeiterinnen und Arbeiter verloren 3-6 Milliarden Dollar an rechtlich geschuldeten Löhnen, wodurch die Textilarbeiter*innen Hungersnöten und der Angst vor Menschenhandel sowie geschlechtsspezifischer Gewalt ausgesetzt waren. 

 

Ein Jahr später…

Die Situation für Textilarbeiter ist nur noch schlimmer geworden. Die Löhne der Textilarbeiter*innen sind weltweit um 21% gesunken, von durchschnittlich 187 Dollar pro Monat auf 147 Dollar pro Monat, während die 20 umsatzstärksten Modemarken einen Anstieg ihrer Marktkapitalisierung um 11% verzeichnen konnten. Keine der profitabelsten Marken hat Geld für Abfindungen oder Entlastungen der Textilarbeiter bereitgestellt. Einer von vier entlassenen Arbeitern hat keine gesetzlich vorgeschriebene Abfindung erhalten und hat kein Sicherheitsnetz, auf das er zurückgreifen kann, so dass er von Hunger und existenziellen Nöten betroffen ist.

Vor dem Ausbruch der Krise waren die meisten Arbeiter in der Bekleidungsindustrie in Pakistan Akkordarbeiter. Nur 20 % konnten sagen, dass sie unbefristete Vertragsarbeiter waren. Nur sehr wenige der großen pakistanischen Zulieferbetriebe zahlten den gesetzlich vorgeschriebenen Mindestlohn. Normalerweise hatten sie 12-Stunden-Schichten und 4 Stunden Überstunden, aber sie bekamen nicht den doppelten Satz für Überstunden bezahlt. In der pakistanischen Bekleidungsindustrie gibt es keine echten Gewerkschaften. Die Arbeiter, von denen einige versuchen, sich zu organisieren, sind oft Drohungen und Gewalt ausgesetzt. 

Als die Pandemie in Pakistan ausbrach, haben die Fabriken die Arbeiter entlassen. Als die Schulen in Pakistan eröffnet wurden, mussten die Kinder der Textilarbeiter nicht zur Schule zu gehen, weil sie die Schulgebühren nicht bezahlen konnten. 

Fashion Revolution

Wir brauchen die Fashion Revolution Week mehr denn je

Die Pandemie hat aufgedeckt, wie ein zentraler Teil der Profitabilität von Marken durch die konsequente Unterbezahlung von Lieferanten und Textilarbeitern erzielt wird. Die erste konkrete Maßnahme, die Modeunternehmen ergreifen sollten, um das Leben der Textilarbeiter zu verbessern, ist die Bezahlung ihrer Aufträge und die Finanzierung unbezahlter Arbeiter. Darüber hinaus ist eine pünktliche Bezahlung der abgeschlossenen Aufträge durch die Unernehmen entscheidend für die Gesundheit der Branche und das Wohlergehen der Arbeiter, die auf die pünktliche Zahlung ihrer Löhne angewiesen sind. Modemarken müssen auch eine viel härtere Haltung gegenüber geschlechtsspezifischer Gewalt und der Angst vor Vergeltung einnehmen (im verarbeitenden Gewerbe, das oft in Entwicklungsländern angesiedelt ist, sind 80 % der Textilarbeiter Frauen). 

Niemand sollte für Mode sterben, und deshalb tragen rechtsverbindliche Vereinbarungen zwischen Bekleidungsmarken und globalen Gewerkschaften dazu bei, dass sich Katastrophen wie Rana Plaza nie wieder ereignen. Das Bangladesch-Abkommen wird jedoch am 31. Mai 2021 auslaufen. Wird das Abkommen nicht erneuert, wird die Sicherheit von mehr als 2 Millionen Arbeitern in 1.600 Bekleidungsfabriken in den Händen von freiwilligen, nicht durchsetzbaren Corporate Social Responsibility (CSR)-Initiativen liegen, die nicht in der Lage waren, Massenopfer zu verhindern.

Du kannst deinen Teil dazu beitragen, indem du deine Unterstützung für die Verlängerung des Abkommens teilst und Modemarken dazu aufforderst, Maßnahmen wie die Initiative #ProtectProgress zu ergreifen.

Für weitere Informationen über das Bangladesh Abkommen kannst du dir dieses Video der Clean Clothes Campaign ansehen (https://youtu.be/y96OuVozl7A).

Die Produktionsländer und die Textilarbeiter haben kein Stimme. Gespräche über nachhaltige Mode im West haben keine Stimmen von den Menschen, die nahe am Schmerz der Pandemie und der unethischen Praktiken der Modemarken sind. Aber du kannst dich dafür einsetzen, indem du dich während der Fashion Revolution Week engagierst. 

Gehe auf die Seite von Fashion Revolution, um herauszufinden, wie du aktiv werden kannst.

Mundpropaganda und die Bewusstseinssteigerung unter den Konsumenten kann unsere Stimmen laut genug machen, um von mächtigen Modemarken und Einzelhändlern gehört zu werden. Das Mindeste, was wir tun können ist, unsere Möglichkeiten und Stimme zu nutzen, um einen humanen, sicheren und würdigen Arbeitsplatz für diejenigen zu fordern, deren Schreie nach Gerechtigkeit schon zu lange absichtlich zum Schweigen gebracht wurden und ungehört bleiben.

Shoppe und Spende

Wir spenden 5% aller Bestellungen während der Fashion Revolution Week an Fashion Revolution Germany, damit sie sich weiterhin für die Rechte der Textilarbeiter einsetzen können.

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Why The Fashion Industry Needs To Empower Women More

Fashion Industry Needs To Empower Women More


German version

At l’amour est bleu, as a female-founded and led fashion brand, March 8th is an important day for us. International Women’s Day (IWD), a day dedicated to recognising the social, economic, cultural, and political achievements of women. While women should certainly be celebrated every day, we are thankful that an awareness day like IWD recognises all the strides women are making in today’s landscape. 

Female Empowerment  – having or taking more control over all aspects of life as a woman, while acquiring power in society. The term has been used frequently in recent years in political, educational, ecological and social situations. But besides spreading the word of empowerment for marketing purposes, does the fashion industry actually practise what it preaches?




Women in the Fashion Industry Right Now

According to the World Bank data, women comprise around 39% of the workforce across the world and the number has seen an upward trend in the last two decades. Although the total number of workers in the fashion industry is uncertain, it is estimated that the textile, clothing, and footwear sector worldwide employ about 60 million to 75 million people, and three-quarters of them are women.

For such a female-centric industry, the fashion industry is plagued with ethical problems and doesn’t empower the majority of women who work in it. Gender-based inequality remains a problem throughout the industry, from the highest levels of management to the shop floor and the factory floor. Only 12.5% of apparel and retail companies in the Fortune 1000 are led by women. Even in the “higher end” fashion industry, the majority of fashion houses are still helmed by male designers. The lack of female executives is troubling given that women often enter the fashion industry early in their careers. 

We also often hear news of women who are marginalised or abused. The evidence of the continued marginalisation of women that occurred in the #MeToo movement in 2017 and 2018 had revealed egregious male behaviour in this world. Many female models themselves have been speaking out about abuse, body shaming, and racism. 

In the manufacturing sector, which is often located in developing nations, 80% of the world’s garment workers are women. A lot of these women garment workers are vulnerable and face a host of challenges ranging from low wages and unsafe working conditions to domestic violence. One statistics showed that around 60% of Bangladeshi garment workers have suffered from sexual harassment. An Oxfam 2019 report found that 0% of Bangladeshi garment workers and 1% of Vietnamese garment workers earned a living wage. Because they are not paid enough money to support themselves and their families, their daughters often start working at factories as young as 10 years old. 





Why Fashion Industry Needs To Empower Women More


Photo via Pexels






What Can the Fashion Industry Do to Empower Women?

The fashion industry has the capacity and the responsibility to use its influence to positively impact women. Brands can start by communicating more empowering messages to consumers through editorial content, brand messaging and even models by ensuring women are properly represented, supported, and embraced no matter the size, colour, or background. Moreover, brands must allow customers to connect their purchases with a human face and with the art and process of garment making. 

Fashion must also solve the internal problems of injustices and inequalities that remain within the industry itself. The fashion community is filled with talented and independent females but they are underrepresented in leadership positions across the sector. Gender equality and sexual respect should be greater priorities in the workplaces. 

Companies must end opportunity discrimination. Women may not always receive the same opportunities as men in equal measure. Leadership teams and the board should have gender balance, which would reduce the rink on the bottom line, ability to grow, and maintain and attract talent. A report from PWC found that among apparel companies in the Fortune 1000, female-led companies are almost twice as profitable as companies with male CEOs. In fact, when a company augments female leadership by 30%, it experiences a 15% boost in profitability, and companies with women in upper-level management have better “innovation intensity”, producing an average of 20% more patents than teams with male leaders. 

Education can be one of the best ways to empower young women. According to UNICEF, investing in girls completing the next level of education could lead to lifetime earnings of up to 68% of annual GDP. The fashion industry should seek to tackle these underlying issues limiting access to quality education. It could be done by setting up financial support through apprenticeship programmes to keep girls in school and learn skills that will be able to help themselves. 

Why The Fashion Industry Needs To Empower Women More




Things Consumers Can Do to Make a Difference

There are many things you can do to celebrate IWD. Pick up a feminist book, send a flower to women you love. But if you aim to make a difference in the fashion industry, buying something from a female-owned (and led) brand or a brand that ensures fair wages and safe working conditions in their supply chain can be a good place to start. 

We can also be part of conversations on social media. Although female empowerment and gender equality are complex, deep-rooted, societal issues will take time. But we can advance the conversations about the evolving role of women in corporate leadership, sexual harassment, and supporting vulnerable women in the supply chain. Social media allows us to communicate with brands and their actions and choices of editors, stylists, photographers, and chief executives to be held accountable.

As consumers, we are a crucial part of the fashion industry, in fact, we fuel its activities. It’s important to educate ourselves about gender inequality issues and use our money on companies that focus on female empowerment.




Our purchasing decisions impact the lives of millions of women from the manufacturer of raw material to female brand owners. Supporting females who push the industry forward by shifting your habits towards more conscious consumption can make a lot of difference, especially during these challenging times.




These women are working to create a more responsible, sustainable and diverse fashion industry. And incredible things can happen when women support each other.








How we empower women




l'amour est bleu Gründerin Thien Huynh

A company founded and run by women

 

l’amour est bleu was founded by me – Thien Huynh – over three years ago. In the meantime, we have grown into a three-person woman-power team. You can learn more about the team here.




GOTS

GOTS certified materials

 

Over 95% of our materials are GOTS certified. The Global Organic Textile Standard defines environmental requirements at a high level along the entire textile production chain, while also requiring compliance with social criteria. Learn more about our fabrics here.






l'amour est bleu Team Annika Oestreich

Local and produced by women

Our tailors are an important part of l’amour est bleu. Thanks to their skills, you can wear our garments which accompany you for many, many years. Each piece is sewn under fair working conditions in Berlin. Learn more about our production here. 




Fashion that empowers women

We make fashion that women feel unconditionally comfortable in. Versatility, comfortable cuts and breathable fabrics empower women to focus on the important things in life.




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The environmental impacts of online shopping

The Environmental Impacts of Online Shopping


GERMAN version

You are probably shopping more online since the pandemic. It might be easier for you to get your package delivered to your door than going to a physical shop, but between plastic packaging, carbon emissions and returns headed straight for landfill, there are hidden environmental impacts of online shopping. With millions of people turning to online shopping for everything from groceries to shoes, the pandemic has fundamentally altered the way people shop.

Digital sales increased by 71% in the second quarter of 2020 and 55% in the third. More than 65% of European and US consumers expect to decrease their overall spending on apparel but expect to spend more via online and social channels during the Covid-19 outbreak. As consumers spending more time at home, small uplifting acts of clothes shopping are helping them cling onto a sense of reality.

But what are the environmental impacts of this newfound obsession with online shopping? Could these consumption habits be problematic for the planet?




The Impact of Shipping

One part of the retail supply chain called “the last mile delivery”: the distance between a store to a customer, or in the case of online shopping, the distance between the distribution centre to the customer. The demand for “the last mile delivery, including “brick & click” (when people order online and the product is delivered from a physical retail store) and purely online retailers, is expected to grow 78% by 2030. There could be leading to 36% more delivery vehicles in 100 cities around the world, meaning more emission, pollution and congestion.

If you used to drive cars to stores before the lockdown, online shopping is more eco-friendly. The main cause of this is the emissions produced by the customer driving to the store. The energy used to power a retail store also has an impact on the sustainability of physical shopping. However, people tend to order one item at a time when shopping online, whereas they stock up on multiple items when visiting a store. The smallest carbon footprint occurs when you order directly from physical stores.





The environmental impact of online shopping


Foto: https://www.unsplash.com






Fast Delivery: Convenient but bad for the Environment

We used to be prepared to wait a few days for the products to get to us. Fast delivery tends to mean stuff gets moved in smaller quantities and vehicles shooting all over the place making single deliveries.

The express shipping options such as next day delivery has the potential of increasing carbon emissions because the air freight produces around three times more emissions than maritime or road shipping. The fast delivery in the last mile delivery is growing by 36% to 17% annually. Amazon, for example, already delivers to 72% of all customers within 24 hours.




The Harmful Impacts of Returns to the Environment

One key factor that needs to be considered is the impact of returns. According to GreenStory’s studies, only 6 – 8% of clothing items are returned when purchased from a physical store, compared to 30% of online orders. In Germany, one in three orders online is returned. A shocking 20% of these online returns end up in landfill because they are unable to be resold by the retailer.

Some people also buy things, particularly clothes, with the intention of returning much of their order, which results in more carriage and mileage.




A shocking 20% of these online returns end up in landfill because they are unable to be resold by the retailer.




The Real Dimension of Packaging

The e-commerce channels, on average, tend to produce more emissions and waste per item. Online purchases produce more packaging waste and multi-item orders often result in multiple deliveries. As digital sales are increasing, it is creating waves of packaging waste. In the US, nearly a third of solid waste comes from e-commerce packaging.

The packaging is ultimately destined for the landfill or incinerated. According to Canopy, some 3 billion trees are cut down every year to produce 241 million tons of shipping cartons, cardboard mailers, void-fill wrappers, and other paper-based packaging.

The film and wrap that goes into bubble mailers are often not accepted by recycling programs. There’s also the question of contamination. If one of these bubble mailers gets to a material recovery facility, it’s going to disrupt the automated machines and take away valuable time and money that can be focused on plastics.




What Can We Do To Reduce Environmental Impacts?

To lower CO2 emissions without affecting profit, some possible solutions are night-time deliveries to reduce traffic by 15%, or “click & collect” customers collection from the pick-up point, which allows couriers to bring a lot of stuff to one place at once. You can also consider reducing the CO2 emissions by shopping locally (products produced in your local area or companies based in your local area so that the products are not shipped to you from far away).

For the packaging waste issue, 100% recycled materials should be utilised. Recycled and post-consumer recycled materials reduce the impact on forest, and use both less water and energy to produce. Innovative materials such as bioplastic which is manufactured from agricultural residues. They take a maximum of 2 years to fully degrade, and they leave no trace in the soil once they break down.

While greening efforts by online retailers are important, until we shift our attitude, the current carbon footprint and packaging waste will be hard obstacles to overcome. We, consumers, need to educate ourselves and change your expectations.

We all expect free-shipping everywhere we shop, but the cost of shipping is quite high on a societal level. Just by choosing a pick-up option and putting a little effort, you can reduce your carbon footprint drastically. You can also consider choosing retailers that are incorporating eco-friendly delivery options (such as zero-emission transportation) or sustainable packaging. Also, try not to return things as much as possible. Keep in mind, the best way to reduce environmental impacts is by only buying things that you really need.




How we reduce our impact on the environment




l'amour est bleu nachhalitge Versandverpackung

Sustainable Packaging

 

Our shipping packaging is made of 100% recycled paper and printed with eco inks. All materials can be completely recycled again.




l'amour est bleu nachhaltiger Versand

Sustainable Shipping

 

We ship climate-neutral via DHL. For multiple orders, all items are shipped in one package.






l'amour est bleu lokale Produktion

Local Production

 

We design, develop and produce all garments in Germany. This saves long transport routes and supports the local textile industry.




l'amour est bleu made to order

Made to order

 

98% of our garments are made to order. This saves natural resources and avoids overproduction. 




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Lieblinge des Monats November

Monthly essentials


After having paused the new category “Monthly essentials” for so long, I would like to revive it this due to the current situation. When I think about the fact that a large part of the world’s population is currently sitting at home because of Corona, it’s crazy on the one hand and on the other hand there has never been an event before that has connected so many people at the same time. I hope that we can all emerge from this crisis as unscathed as possible and perhaps even draw something valuable from it. To make your time at home more enjoyable, I share with you today my “stay-at-home essentials of the month”. Have a good time!





haevenlynnhealthy geröstete tomatensuppe mit roter beete


ROASTED TOMATO SOUP WITH BEETROOT

Anyone who has been following me for a while knows that I am a big fan of Lynn’s recipes. On www.heavenlynnhealthy.com food blogger Lynn shares delicious and healthy recipes, all of which are easy to recook. My current favorite is the roasted tomato soup with beetroot. Mine unfortunately doesn’t turn pink like Lynn’s, but it tastes so nice and aromatic and just feels good for the soul. Add a delicious bread and the evening is perfect. On Lynn’s site you will also find other recipes for the time at home…perfect for everyday life with family when you run out of recipe ideas.





Working moms


NETFLIX SERIES – WORKING MOMS

For those who have not seen it yet, I can only say: Absolutely recommendable! Even for non-mothers it is one of the funniest series I have seen in a long time. One thing in advance – the series is unrealistic, exaggerated and despite the title children are almost never present. But I laughed tears and I think it’s the perfect entertainment for the current time. So if you want to get away from the everyday madness in the evening, I can highly recommend this Canadian series. 







PRANAYAMA – YOGA BREATHING EXERCISES

When the Corona crisis became severe, I was full of anxiety. I literally felt how I was agitated inside, couldn’t wind down and had difficulties falling asleep in the evening. Pranayama exercises helped me a lot to find my inner peace again. Pranayama are breathing techniques from yoga. I now do the alternating breathing every evening, which is explained in the video on the left. The alternating breathing helps you to shift emotional imbalance into the calm feeling of strength and power. Just try it, I hope it helps you too!





Stronger together


#STRONGER TOGETHER

In the current crisis, especially small businesses are suffering. I don’t feel like going on a big shopping tour either and as a minimalist I am the last person who wants to encourage you to buy unnecessary things. But if you need something in the near future, be it cosmetics, fashion or anything else for everyday life, please remember to check out the small, local shops first before you go to the big established brands. At www.stronger-together.de, Swantje from Nuicosmetics has teamed up with other small companies to help each other during this time. Feel free to stop by, maybe you will find something you need.







TIPS FOR THE HOME OFFICE WITH CHILDREN

Parents are currently facing the big challenge of having to combine home office and childcare. At the same time, all playgrounds and leisure facilities are closed. The Emotion magazine has summarized good tips how parents can arrange the home office with their children.

How do I currently arrange working and family? Fortunately my husband can work in the home office and we have divided the day: Until 4 pm I take the kids while my husband works and after that we switch. Sometimes it works better, sometimes worse, but I am glad that we have found this arrangement.


Made to order

Slow Fashion made to order

Do you believe in fate? A very spiritual question to start a blog post, I know. I believe in fate because many things in my life have worked out the way I wanted them to. Many wishes did not come true as well, but in those cases I tell myself that it’s also fate!

When l’amour est bleu was still an idea in my head, I wanted to found a sustainable fashion label that sells fashion made to order. Since I have always lived by the motto “at all or not at all”, this was the most sustainable way for me to make fashion. My idea was to design collections, set up an order phase and then only order as much fabric and have garments sewn as they were ordered. But this way of making fashion was extremely revolutionary, if not utopian, for others.


Nobody will wait two weeks for fashion

Everyone advised me against “Made to order”, from friends to business consultants. “No customer will wait two weeks for fashion” or “this business model is not scalable”, were the comments. Nevertheless, I remained true to my vision, but the biggest hurdle was the fashion industry itself. It wasn’t made for this kind of supply chain. The sustainable fashion industry was then (two years ago!) much smaller than it is today and introducing a new supply chain in this industry was impossible. Well, it would have worked out with a lot of money and time, which I didn’t have either. The conventional fashion industry works like this: long lead times, high quantities, high investment, high risk. We are working on a summer collection with a lead time of one year and should decide which fabrics and styles will be combined to a collection for next year. We estimate how many pieces in which sizes will be produced and the collection is ready. Then we close our eyes and keep our fingers crossed. This system works so well that companies like H&M or Burberry burn millions of clothes every year. I spent a lot of time explaining my concept to fabric suppliers and producers and although they were in favour of the sustainable approach, they did not want to or could not realize made to order.


fashion industry


You have to pander to the powerful fashion industry  

In the end I gave up and had my first collection pre-produced conventionally – four styles with 50 pieces per style each, divided into the sizes S, M and L. The bank that financed my idea liked this method better, too. The second and third collections I realized in the same way, only with smaller quantities. The same thing happened that happened with all fashion brands: I couldn’t sell some styles. From years of experience I put the size emphasis of l’amour est bleu on the size M and had to find out that my customers mainly buy size S. Then of course there are styles that are sold more slowly than others. In the German fashion industry these are affectionately called “Penner” which means bums. That worried me a lot, because the unsold clothes were tied money, which I needed as an investment for the next collections. What should I do now? Sell the leftovers in SALE below value? Give it away to influencers? I did nothing of the kind, but kept a long breath. After all, my designs are timeless and seasonless, i.e. I didn’t have to sell the spring-summer collection in one season. So the cash register fills up more slowly, but I don’t devalue my fashion and the work behind it.


Fate led me to Made to order

Nevertheless the idea of making high investments for each collection and having too many clothes made that can’t be sold annoyed me. Last year, the means were no longer sufficient to pre-finance the next collection. When the bank refused another loan, I panicked. Was it the end now? I can’t just skip a collection, can I? And then my old vision came back into my head: Why not try out Made to order? Theoretically, I still had enough clothes to sell, but a new collection should bring a breath of fresh air. After all, what did I have to lose? In the worst case I wouldn’t have sold one piece of the Made to order collection and would have only invested the costs for the fabrics and my time. Since this idea occurred to me at very short notice, unfortunately there was no time to have the samples made by my pattern maker and factory in Jahnsdorf.


l'amour est bleu made to order


Now I walk to Karen at least once a week to pick up my finished orders…I think it couldn’t have been better. You won’t believe it but it gets even better: The Made to order collection is currently the most successful collection of l’amour est bleu!


Even the highest hurdle can be overcome

The sample collection was the simpler challenge in the implementation of Made to order. The much bigger challenge was to find tailors who sew the orders for me. The U&N studio was not able to do this project because the factory was not made for such flexible orders. In the end it was my friend Jovan from j.jackman who gave me a hand. She read about my Made to order project on Instagram and suggested I try it with her dressmaker. j.jackman offers modern business fashion, which is also made to order in Berlin. Thanks to Jovan my orders are sewn by Karen now. She is a freelance tailor and has her own studio, which is a ten minutes walk away from me. Now I walk to Karen at least once a week to pick up my finished orders…I think it couldn’t have been better. You won’t believe it but it gets even better: The Made to order collection is currently the most successful collection of l’amour est bleu! That makes me so incredibly proud that my vision has come true. It makes me all the more proud that there are so many women who are willing to wait two to three weeks for a garment. This gives me hope that all my efforts to make the fashion world more sustainable are not in vain. To return to my introductory question. Yes, I believe in fate and that your dreams can come true. And if one or the other dream doesn’t come true, something much better is waiting for you.


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l'amour est bleu Made in Germany

Where is your dress from?


“Where are you from?” A question I have been asked countless times in my life. If your origin is so obvious that people ask you about it, then at some point you will learn to deal with it. The funny thing is that I was born in Germany or more precisely in Hamburg. But nobody is satisfied with this answer. What seems to interest us so much in people, does not interest us in clothing. The origin of a garment is just as diverse as that of a human being.




Your heritage is a part of you

My parents were born in Vietnam, got to know each other in Germany and gave birth to me in the beautiful city of Hamburg. Since my childhood my origin has been a central theme in my life. From my difficult name to my appearance, the people around me had enough clues to keep asking me about my origins. In my youth, the society was not as tolerant of foreign cultures as it is today. The prejudices and insults against my appearance and my culture led to the fact that I began to reject my origin. Sometimes I just wanted to be like everyone around me and not be different. The older I got, the more I realized that my origins were an integral part of me that I could not deny. I started to convince myself that it is something special to be different from most of the people around me. I kept doing that until I finally realized that it was true.





l'amour est bleu Sweater




Where did your clothes come from?

As obvious as my origin is, so unseen is the origin of a garment. I would like people to show the same interest for the origin of their clothing as they do for the people around them. But people tend not to want to deal with the uncomfortable reality. The origin of a garment is at least as diverse as that of a human being. In the case of organic cotton, the material is grown in India, Turkey or America. There the material is harvested and processed into cotton yarn. The fabric is sometimes produced in the same country, but mostly in another country. There the yarn is dyed and processed into the fabric of the garment that you will later hold in your hands. Until then, the garment is not yet born, because it is usually made in another country. There, the fabric is cut and processed by seamstresses to the garment that you buy. But here, too, there are differences.




Thanks to this rumour, however, some people are sceptical when they see that the organic cotton from the Parisienne comes from India, the fabric was woven in Portugal and the dress was sewn in Germany. The reader of gossip news will immediately think: “What are you trying to tell me, your dress was sewn in India!”




In Germany, you do not have to specify the country of origin for a product. What is regulated by law, however, is the definition of the country of origin. The country in which the essential part of a product was manufactured corresponds to the country of origin. It should be clear to everyone which parts of a garment are essential. Nevertheless, it does not prevent fashion brands from producing the majority of a T-shirt somewhere in Asia and having the label sewn on in Germany in order to label it with “Made in Germany”. Those rumors exist and whether these incidents actually happened, I could not investigate in a hurry, because the Internet mainly tells me that VW has damaged the good reputation of “Made in Germany” with the emissions scandal. Thanks to this rumour, however, some people are sceptical when they see that the organic cotton from the Parisienne comes from India, the fabric was woven in Portugal and the dress was sewn in Germany. The reader of gossip news will immediately think: “What are you trying to tell me, your dress was sewn in India!”





Your story makes you special




I know the origin of my fashion

There might be fashion brands that work this way. But I don’t do that. I know the origin of every garment in my collection, from the material to the place of manufacture. I know that all the work is done under environmentally friendly and fair conditions. I am proud to say that the fashion of l’amour est bleu is entirely made  in Germany. I know the people in Jahnsdorf who sew my collections (not every single one, but some) and I know the seamstresses who sew my made-to-order collections in Berlin. I share this information openly with you, because I want to create awareness in our society for the origin of our clothing. It is my wish that we not only ask ourselves where the person next to us comes from, but also where the dress in my hand comes from and under which conditions it was made.



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